Saturday 17 November 2012

The Important Aspects Mobile Website Optimisation

By Michael Brown


The development of the smartphone market surely has conceived a new breed of consumers who want to centralise their long list of activities through their Web-enabled devices. What is the implication of the growing population of smartphone users? Well, it ultimately calls for one thing: the creation of mobile version of websites. A mobile website introduces a new door of possibilities to a broad group of people.

This giant switch in user access to the Internet has undoubtedly changed the landscape for internet marketing and SEO (search engine optimization) because the appearance and feel of content, changes on a mobile so the effect of Internet Marketing has changed massively . With the use of small sceen viewing of websites it means that viewers 'snap read' everything, so it is more than ever now important to use more visuals and less text which is the anti-thesis of SEO!

The benefits of browsing and exploring the mobile market are infinite. The possibilities are simply endless especially if you take the time to take advantage of audiences and turn them into loyal followers through an effective depiction of your business on mobile interfaces.

A mobile version of your web site, in order to be effective, needs to be planned according to your goals and your audience's needs. Here are things to consider when establishing a mobile site for smartphone users:

Study how smartphone users interact with the information. Determine how they want data displayed and what types of information must be highlighted. As you know, building a desktop version is entirely different from a mobile version. Smartphone users are usually on the go people who want immediate, relevant data. Understanding how your target audiences interact with data while on a smaller screen can inspire you to formulate a mobile design strategy that suits their personality.

Avoid clutter on your mobile web site. Pick a clean, clear design that lures visual appetite even when the client is seeing your website on a smaller screen. A messy, overdesigned web site gets left behind easily.

Avoid flash. Now that Apple and Android have already admitted their continued non-support for flash technology, you should know how to steer away from Javascript.




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