UK digital giant and cable operator Virgin Media have announced plans to introduce customer trials of a new SmartCall service which will allow their phone line customers with a Smartphone to use the unlimited calls feature from their home phone talk plan on their mobile, anywhere in the world.
The service will allow customers to take advantage of the free calls feature of the subscription plan via a Smartphone from anywhere in the world, and only requires the user to have the necessary app and a broadband connection to take advantage of the service.
So with such ease of use and minimal cost to set up, it seems like Virgin may be onto a winner. Graham Oxby, their Executive Director certainly believes so: "SmartCall will, in effect, stretch the telephone cord from your home to wherever you are; from Cornwall to Bali."
He also explained how: "This service will not only make our customers lives infinitely easier, but will give them more value from their subscription plan than ever before".
Virgin has already commenced 'technical trials' of the new service and has received excellent feedback across the board, re-inforcing their belief that the service will be very much in demand. Currently the service is set to be rolled out to all customers at the start of 2013.
Until now, people have generally used Voip services such as Skype to negate the issue of expensive international calls, but Virgin hope to put a significant dent in their market share with their new initiative.
But whether or not the initiative catches on is another matter. It seems likely that the service will appeal to those who are already Virgin Media customers and subscribe to one of their packages, but with so many service providers out there, competition for market share is fierce.
As well as this, Virgin lack the (perceived) expertise in the Voice Over IP arena, owing to the fact that they have built their name providing home based services such as standard phone lines and broadband connections. But that doesn't mean they cant teach a new marketplace a thing or two.
As to whether or not the service catches on only time will tell. And in the mean time, if you're looking for a service provider that you can trust, be sure to choose one because they have a proven track record and rock solid credentials and not because they are the cheapest.
The service will allow customers to take advantage of the free calls feature of the subscription plan via a Smartphone from anywhere in the world, and only requires the user to have the necessary app and a broadband connection to take advantage of the service.
So with such ease of use and minimal cost to set up, it seems like Virgin may be onto a winner. Graham Oxby, their Executive Director certainly believes so: "SmartCall will, in effect, stretch the telephone cord from your home to wherever you are; from Cornwall to Bali."
He also explained how: "This service will not only make our customers lives infinitely easier, but will give them more value from their subscription plan than ever before".
Virgin has already commenced 'technical trials' of the new service and has received excellent feedback across the board, re-inforcing their belief that the service will be very much in demand. Currently the service is set to be rolled out to all customers at the start of 2013.
Until now, people have generally used Voip services such as Skype to negate the issue of expensive international calls, but Virgin hope to put a significant dent in their market share with their new initiative.
But whether or not the initiative catches on is another matter. It seems likely that the service will appeal to those who are already Virgin Media customers and subscribe to one of their packages, but with so many service providers out there, competition for market share is fierce.
As well as this, Virgin lack the (perceived) expertise in the Voice Over IP arena, owing to the fact that they have built their name providing home based services such as standard phone lines and broadband connections. But that doesn't mean they cant teach a new marketplace a thing or two.
As to whether or not the service catches on only time will tell. And in the mean time, if you're looking for a service provider that you can trust, be sure to choose one because they have a proven track record and rock solid credentials and not because they are the cheapest.
About the Author:
Saul Saresi writes regularly about Voip systems and technology for his website which can be found here business phone previous examples of his research and writing can be found here business voip system
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