Thursday 20 December 2012

Reasons Why Installing Electronic Article Surveillance Will Reduce Retail Losses

By Brandi Little


Retail shops are faced with a number of challenges including employing and training the right personnel, maintaining lasting customer relationship, selecting and managing appropriate product mix alongside controlling cost and reducing shrink and losses. It has been reported that about 80 percent of businesses at this level suffer tremendously from internal and external losses. This has necessitated the installation of various safety parameters, but the most formidable one being an electronic article surveillance system that significantly reduces the losses and shrinkage keeping the customers and staffs honest.

The fixing of these security systems gives you more time to focus on serving your customers, strategies to expand your business, as well as less time monitoring your staffs and customers. However, the system is not 100 percent proof to solve all your security issues, but substantial amounts of profit can be realized at the end of the day. As a fact, it is worth your investment.

Understanding this retail security system is of importance since some shoplifters are technologically well informed and can bypass it. The system uses tags and labels that are attached to the merchandise in the store. Often the device will produce a sound in case an item is shoplifted from the store without deactivating it from the main system, therefore, reducing the risk of shoplifting and burglary.

The alarm produced by this security system is as a result of a detection zone created by a transmitter that sends defined radio frequencies to the receiver. If an item is introduced into this zone, a disturbance is created due to the detection of the receiver. With the help of this advanced safety device, you can lower the logistics and security cost.

When the characteristic and nature of your business is considered during the acquisition of this device, you will realize that the devices are available in different technology such as acoustic magnetic systems, electromagnetic systems, radio frequency systems and many more. However, the mechanism of operation in all this technologies is the same, where each item is labelled and activated in the main system upon which it is deactivated at the checkpoint during its purchase. If a person exit an item out of the store the label activates the detectives at the gate, and an alarm is raised.

The device can help you effectively if the employees are well trained. This will help them to deal with any gate activation as well as recognize the seasonal tricks used by thieves to their advantage with this security parameter. Retrain your work force after few months and ensure that all gate activations are addressed systematically.

Other security parameters such as video cameras, inventory monitoring, security guards can also be used to reinforce the safety measures. Make sure there are no hiding places around your premises and that doors and windows are well maintained. Advice your staff to always be on high alert with people who look suspicious or nervous.

Electronic article surveillance systems plays a key function in minimize losses and shrinkage of your business. It is a worthwhile investment project due to its benefits. In case of any query about the device consult a security service company.




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