Thursday 20 December 2012

Softphone Market Exploding Thanks to Voip

By Saul Saresi


By 2017, the Enterprise Softphone market is predicted to reach a value of over $200 million and account for nearly 3 million units in volume sales. An immense figure indeed, which has been powered and pushed forward solely by the ever growing pervasiveness of Voip networks.

But what is is this 'Softphone' of which i hear you speak? Well, in its simplest terms it is not actually a phone at all - but can be thought of as being a piece of software which enables you to turn your computer into a phone and make calls via your internet connection.

A softphone can take many forms, but most replicate the appearance of a real telephone handset, with commands being entered through either the keyboard or an onscreen interface. Conversations can then be conducted through either a headset with a built in mic, with a microphone and the computer's speakers or via a USB phone.

Although Softphones are not as yet an application to pose any serious threat to the use of desktop or mobile phones, their continued growth - in particular in the enterprise space - has been sizeable and consistent.

The highest rates of Softphone adoption currently taking place are in call centres, where the ability to eliminate wired hardware requirements, conserve space, increase mobility and substantially reduce call costs - especially long distance - offer benefits that are impossible to ignore.

Another key factor in the rise of popularity is the rise in the mobile worker population which demands for mobile workers to be able to stay in touch with headquarters whilst out of the office. This has given rise to a new wave of enterprise mobility where organisations can allow their mobile employees to access the companies resources through remote access points via their Softphones.

At present, the latest findings published in the New Market Research Report on Enterprise Softphones show that although the US represents the largest regional market, Asia-Pacific is by far the fastest growing market in terms of both volume sales and revenue, growing at a rate of more than 19% & 13% respectively.

But whether you prefer to talk into a regular phone of a microphone or even a glorified speaker, the only thing that really matters is the quality of service and support provided by your Voip service provider. As they say, its not what you say, its how you say it - so make sure you say it good.




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