Ways to generate income with mobile apps
What's the key to success as a mobile developer?
Focus on offering customers a great value proposition. If you're making games, they should take highest advantage of the mobile experience. Angry Birds is the most efficient example of this. The gameplay is basic and you only need a couple of minutes to play to the next level. It's ideal for mobile. Sustaining results in digital media is a lot more complex, we've noticed large firms rise and fall in several short years. Being adjustable enough to evolve is key, but you also need to establish a strong sense of what works in digital and stay with it.
When you have a solution that works, then what? In what way do you turn that into profit?
There are four solutions to profit with apps. The most common is through paid downloads, in which you put a fixed cost for your app, buyers purchase it, and then the order usually stops there. You could even find an exclusive promoter for your application. It's not the most economically sustainable approach of monetizing, however it can help you develop yourself sufficiently to create your next app a financial success. Then, there are the increasingly prominent in-app purchases, where your subscriber might not have to pay for anything at the start (free of cost), but will have the opportunity to make purchases within the app to enhance the experience.
You can sell advertising and marketing space within your app. Given you have a great match between app and marketer and an installed base large enough to uphold the volume of impressions needed for profit, this can actually make you more money than you can with a pay-per-download model. I often encourage developers mix and match models to their specific application business. The additional monetization techniques you can use, the more cash you will gain.
What about promotion and marketing?
With well over one Million apps worldwide, levels of competition is intense. You can have the greatest app in the world, however if you cannot get the word out about it, no person's going to install it.
Should I worry about piracy?
If you're developing apps for iOS only, you will not really need to worry about it. Apple is committed to copyright laws and has produced a great job at shielding the eco-system. Of course Apple isn't the only player in the game, and piracy is becoming an issue with Android apps. If you don't develop for Android you're losing out on a big part of the marketplace. In a current Mobile Insights Study, which covered August through October of 2011, we discovered that 31.1 % of mobile advertisings were displayed on an Android device. Piracy is also not a concern if you concentrate on ad supported apps. Plus, unlike iOS apps, Android apps are available through several stores globally, so your possibility for exposure can really be even higher.
What's the key to success as a mobile developer?
Focus on offering customers a great value proposition. If you're making games, they should take highest advantage of the mobile experience. Angry Birds is the most efficient example of this. The gameplay is basic and you only need a couple of minutes to play to the next level. It's ideal for mobile. Sustaining results in digital media is a lot more complex, we've noticed large firms rise and fall in several short years. Being adjustable enough to evolve is key, but you also need to establish a strong sense of what works in digital and stay with it.
When you have a solution that works, then what? In what way do you turn that into profit?
There are four solutions to profit with apps. The most common is through paid downloads, in which you put a fixed cost for your app, buyers purchase it, and then the order usually stops there. You could even find an exclusive promoter for your application. It's not the most economically sustainable approach of monetizing, however it can help you develop yourself sufficiently to create your next app a financial success. Then, there are the increasingly prominent in-app purchases, where your subscriber might not have to pay for anything at the start (free of cost), but will have the opportunity to make purchases within the app to enhance the experience.
You can sell advertising and marketing space within your app. Given you have a great match between app and marketer and an installed base large enough to uphold the volume of impressions needed for profit, this can actually make you more money than you can with a pay-per-download model. I often encourage developers mix and match models to their specific application business. The additional monetization techniques you can use, the more cash you will gain.
What about promotion and marketing?
With well over one Million apps worldwide, levels of competition is intense. You can have the greatest app in the world, however if you cannot get the word out about it, no person's going to install it.
Should I worry about piracy?
If you're developing apps for iOS only, you will not really need to worry about it. Apple is committed to copyright laws and has produced a great job at shielding the eco-system. Of course Apple isn't the only player in the game, and piracy is becoming an issue with Android apps. If you don't develop for Android you're losing out on a big part of the marketplace. In a current Mobile Insights Study, which covered August through October of 2011, we discovered that 31.1 % of mobile advertisings were displayed on an Android device. Piracy is also not a concern if you concentrate on ad supported apps. Plus, unlike iOS apps, Android apps are available through several stores globally, so your possibility for exposure can really be even higher.
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