Friday 14 December 2012

Search Engine Optimization Advice That Is Easy To Understand

By Willie Dylan


Most businesses have a website, but not every business has an effective website. Search engine optimization is a practice used to get your website noticed. The more eyes on your website, the better your business is and the more money you make. Check out the tips in this article for help optimizing your website.

To keep your search engine ranks from suddenly dropping, regularly mix up your methods. While you shouldn't abandon anything that's working, trying something new will make your site feel fresher to the search engines looking at it. It can also keep your site from plummeting when search engines change the way they rank pages.

When using Twitter, employ a URL shortener that utilizes a 301 redirect to ensure you're getting the full benefits of the inbound link. bit.ly provides great statistics in addition to using the 301 redirect, and therefore is an excellent choice. You can keep track of the click-through numbers on each link that you shorten.

Stay out in front of any potential keyword trends when performing SEO. You never know when another popular word or phrase may catch on, and you will want to jump on this before others do. Just check with keyword-finding software frequently and always test out new phrases and look at what's scoring well.

When focusing on search engine optimization, make sure that you are using good keywords and placing these keywords throughout your website. In titles, subtitles, tabs, everywhere you can think that would draw a visitor/user in. Think about keywords in the sense of search terms. What words would a user search for when trying to find topics pertaining to what you are discussing on your website?

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will also lower your site's page ranking. To assure your page rank remains high, take the time to write your own content. If you don't have time to write, hire a copywriter to create original content for you.

The title you chose for your URL is a more critical component of Search Engine Optimization than you might think. Long, difficult to remember and type URLs are less likely to draw people to your site than descriptive, easy to remember ones. They will bring more visitors and that is what we all want!

For the best search engine optimization, befriend an owner of a high page ranked site! If you can get someone from a site like this to link you or recommend your site, it will immediately raise your site's standings and make it get more hits. Usually a high page rank indicates a high trust, so the back links through their site will help your website to gain more respect.

All the SEO in the world won't help you if your website host is unreliable! Before you choose a host, check their reviews to ensure they're stable and easy to work with. A website that is down is one that is NOT making money. Also make sure they have good customer service. You never know what issue might come up that you'll need help with!

In summary, there is a lot of information on the Internet to sort through and determine what is legitimate. Hopefully you not only found this resource useful but you learned something new about search engine optimization. With the tips that we provided and some self-motivation, you should not be far off from being an expert.




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